SAN FRANCISCO, feb . 26,2009 – aged Navy today announced a brand brand new marketing and marketing and marketing campaign featuring the “SuperModelquins” – a different loved kinds of twelve custom-made mannequins with gossip column-worthy personalities.
The irreverent campaign emphasizes aged Navy’s trademark impression of fun, style and value, and was produced to capture the consideration of a massive selection of millions of people within a way that is befitting to the character inside the brand. The multi-faceted campaign, which captures the brand’s unique energy, kicks-off using a tv spot that will oxygen on feb . 26, put into practice by very creative circulars, over the net advertising, in-store promotions, instant mail and a microsite.
“We know our purchasers are wanting to locate unbeatable value, especially in today’s financial environment,” mentioned President Tom Wyatt. “We desire to grab our customers’ consideration in thrilling methods while sending a powerful concept that aged Navy is considerable about providing phenomenal product at amazing prices.”
The campaign aims to turn aged Navy’s “SuperModelquins” into instant celebrities. even although they every sole have their personal unique character and style, complete with foundation testimonies akin to the gossip newspapers within your supermarket check-out line, they are united with a mission to chat up aged Navy’s fashion-at-a-value brand brand assure to customers.
Developed in relationship with Crispin, Porter + Bogusky, the award-winning organization recognized for its edgy and revolutionary campaigns for companies that consist of Burger King and Coca-Cola, the campaign’s very creative platform could possibly be the groundwork for any fully-integrated marketing and marketing campaign intended for aged Navy’s concentrate on customer – a youthful mom over a spending budget buying for herself and her family. The very first tv ads will market thrilling new deals and middle product groups that consist of denim – all introduced within your unique aged Navy way.
Beginning Thursday, feb . 26, the twelve new SuperModelquins will show up in 200 aged Navy stores, and will be rolled out to all stores a lot more compared to subsequent handful of weeks. In addition, numerous other marketing and marketing components will achieve purchasers all through their buying experience. For instance, a newly-designed round that spoofs celeb style newspapers will deliver the campaign to life. In addition, humorous vignettes inside the SuperModelquins interacting with every sole other can be posted over a brand brand new microsite, oldnavyweekly.com.
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